Refereed Journal Articles:

  • Sweetser, K.D. (2015). Exploring the political organization-public relationship in terms of relationship, personality, loyalty, and outcomes among first-time voters. International Journal of Strategic Communication, forthcoming.
  • Sweetser, K.D., English, K., & Fernandes, J. (2015). Super PACs and strong relationships: The impact of digital interaction on the political organization-public relationship. Journal of Public Relations Research, forthcoming.
  • Himelboim, I., Sweetser, K.D., Tinkham, S. F., K. D., Cameron, K., Danelo, M., & West. K.W. (2014). Valence-based homophily on Twitter: Online social network analysis of the emotional valence of political issues in the 2012 presidential election, forthcoming.
  • Sweetser, K.D., & Tedesco, J.C. (2013). Effects of exposure and messaging on political organization-public relationships exemplified in the candidate-constituent relationship. American Behavioral Scientist, forthcoming.
  • Sweetser, K. D., Lariscy, R. A., & Tinkham, S. F. (2012). The dabblers, devoted, developing, and disinterested: Examining political Internet use, Internet political sophistication, political information efficacy, and cynicism. Journal of New Communications Research Anthology.
  • Rudolph, K., & Sweetser, K. D. (2010). Universities’ blogs and organizational image. Journal of New Communications Research, 4(2).
  • Trammell, K. D., Tarkowski, A., & Hofmokl, J., & Sapp, A. M. (2006). Rzeczpospolita blogów [Republic of Blog]: Examining the motivations of Polish bloggers through content analysis. Journal of Computer-Mediated Communication, 11(3), article 2
  • Martin, J. D., Trammell, K. D., Valois, J. M., Landers, D., & Bailey, T. (2006). Journalism and the debate over origins: Newspaper coverage of intelligent design. Journal of Media and Religion, 5(1), 49 – 61.
  • Williams, A. P., Trammell, K. D., Postelnicu, M., Landreville, K. D., & Martin, J. D. (2005). Blogging and hyperlinking: Use of the Web to enhance viability during 2004 U.S. campaigns. Journalism Studies, 6 (2), 177 – 186.
  • Dimitrova, D. V., Kaid, L. L., Williams, A.P., & Trammell, K. D. (2005). War on the Web: The immediate news framing of Gulf War II. The Harvard International Journal of Press/Politics, 10, 22 – 44.
  • Trammell, K. D., & Ferdig, R. E. (2004). Pedagogical implications of classroom blogging. Academic Exchange Quarterly, 8(4), 60 – 64.
  • Trammell, K. D., & Williams, A. P. (2004). Beyond direct mail: Evaluating candidate e-mail messages in the 2002 Florida gubernatorial campaign. Journal of eGovernment, 1(1), 105 – 122.

Referred Book Chapters:

  • Sweetser, K.D. (2013). “Government gone wild: Ethics, reputation and social media.” In DiStacio, M.W., & Bortree, D.S. (Eds). Ethics of Social Media in Public Relations Practice. Routledge, forthcoming.
  • Sweetser, K.D. (2013). “Reaching the soft spot in the middle: How social media is used for political participation among Independents and party-line crossers. In Tedesco, J.C., Bystrom, D., Banwart, M., & McKinney, M. (Eds).  Alienation: The divide and conquer election of 2012. Peter Lang, forthcoming.
  • Sweetser, K.D. (2011). “Digital political public relations.” In Stromback, J. and Kiousis, S. (Eds.).  Political Public Relations. Principles and Applications. New York: Routledge, pg. 293-313.
  • Sweetser, K. D., Martin, J. D., & Hendren, A. G. (2008). “Media reliance and international perceptions of the European Union among young citizens.” In Kaid, L. L. (Ed.). The European Union Expansion Election: Communicating Shared Sovereignty in the 2004 European Parliamentary Elections.  New York: Peter Lang.
  • Trammell, K. D., & Perlmutter, D. D. “The new ‘foreign’ foreign correspondents: Personal publishing as public affairs.” We hold these truths? How new technology is changing foreign affairs reporting.
  • Trammell, K. D. (2006). “Blogging of the president” in & A. P. Williams and J. C. Tedesco (Eds.) The Internet Election: Perspective on Web’s role in the 2004 campaign. Lanham, MD: Roman & Littlefield.
  • Trammell, K. D. (2006). “Is this mic on? Celebrity use of blogs to talk politics during the war in Iraq.” in R.D. Berenger (Ed.) Cybermedia Go to War. Spokane, WA: Marquette Books, pp. 303 – 314.
  • Williams, A. P., Martin, J. D., Trammell, K. D., Landreville, K., & Ellis, C. (2004). “Late night talk shows and war: Entertaining and informing through humor” in R.D. Berenger (Ed.) Global Media Go to War, pp. 131 – 138. Spokane, WA: Marquette Books.

Referred Encyclopedia Entries:

  • Sweetser Trammell, K. D. Blogging. Encyclopedia of Political Communication, forthcoming.

Invited Articles:

  • Kaid, L. L., Williams, A. P., & Sweetser, K. D. (2008). “The medium is the message: Comparing campaign communication channels in a gubernatorial debate.” Business Research Yearbook: Global Business Perspectives.
  •  Ferdig, R. E., & Trammell, K. D. (2004). “Content delivery in the blogosphere.” THE Journal, 31(7), 12 – 20.
  • Trammell, K. D., Kaid, L. L., Williams, A. P., Landreville, K. (2003). “Under the international spotlight: Marketing politics through debates.” Business Research Yearbook: Global Business Perspectives, Eds., Bieberman, J., & Alkhaji, A. International Academy of Business Disciplines, 10, 902 – 906.


Doctor of Philosophy, Mass Communication
University of Florida, Gainesville, FL
Dissertation Title: Celebrity Blogs: Investigation in the Persuasive Nature of Two-Way Communication Regarding Politics
Chair: Lynda Lee Kaid
August 2004

Doctoral Student
University of Oxford, Oxford, England
Oxford Internet Institute
Summer 2003

Master of Arts, Mass Communication
University of Florida, Gainesville, FL
Thesis Title: The Health Belief Model in an Interactive Age
Chair: Mary Ann Ferguson
May 2002

Department of Defense Joint Course in Communication
University of Oklahoma, Norman, OK
Fall 1999

Bachelor of Arts
Old Dominion University, Norfolk, VA
Major: Communication
August 1999

Associate of Arts
Tidewater Community College, Chesapeake, VA
August 1998

Public Affairs Instruction
Department of Defense, Defense Information School, Ft. Meade, MD
Spring 1996