CV

PUBLICATIONS

Refereed Journal Articles:

• Sweetser, ids .D., & Browning, N. (2017). Credibility or credulity? Examining political organization-public relationships in an election of interloping candidates. Journal of Public Relations Research, forthcoming.

• Hecht, R.D., Martin, F., Donnelly, T., Larson, M., & Sweetser, K.D. (2017). Will you run it?: A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies. Public Relations Review, forthcoming.

• Sweetser, K.D., & Becktel, K. (2017). Does McLuhan’s idea stand up for Millennials? Testing whether the medium is the message in political organization public relationships. Public Relations Journal, 11 (1), http://prjournal.instituteforpr.org/wp-content/uploads/Sweetser_Medium-Is-the-Message.pdf

• Sweetser, K.D. (2017). Lesser of two evils? Political organization-public relationship in the 2016 election. American Behavioral Scientist, 61 (3), 345 – 356.

• Sweetser, K.D., & Kelleher, T. (2016). Communicated commitment and conversational voice: An abbreviated measure of communicative strategies for maintaining organization-public relationships. Journal of Public Relations Research, 28(5-6), 217 – 231.

• Sweetser, K.D., & Golan, G., Ahn, S.J., & Hochman, A. (2016). Native advertising as a new public relations tactic. American Behavioral Scientist, 60(12), 1442 – 1457.

• Dozier, D., Shen, H., Sweetser, K.D., Barker, V. (2016). Demographics and Internet behaviors as predictors of active publics. Public Relations Review, 42, 82 – 90.

• Sweetser, K.D., & Sha, B-L. (2015). Candidates for accreditation in public relations: Role enactment and the social media synapse. Public Relations Journal, 9(2), https://www.prsa.org/Intelligence/PRJournal/Documents/2015v09n02SweetserSha.pdf.

• Penning, T.S., & Sweetser, K.D. (2015). Role enactment, employer type, and pursuit of APR. Public Relations Review, 41, 135 – 137.

• Sweetser, K.D. (2015). Exploring the political organization-public relationship in terms of relationship, personality, loyalty, and outcomes among first-time voters. International Journal of Strategic Communication, 9(3), 217 – 234.

• Sweetser, K.D., English, K., & Fernandes, J. (2015). Super PACs and strong relationships: The impact of digital interaction on the political organization-public relationship. Journal of Public Relations Research, 27(2), 101 – 117.

• Himelboim, I., Sweetser, K.D., Tinkham, S. F., K. D., Cameron, K., Danelo, M., & West. K.W. (2016). Valence-based homophily on Twitter: Online social network analysis of the emotional valence of political issues in the 2012 presidential election, 18 (7), 1382 – 1400.

• Browning, N., & Sweetser, K.D. (2014). The let down effect: Satisfaction, motivation, and credibility assessments of political infotainment. American Behavioral Scientist, 58(6), 810-826.

• Sweetser, K.D., & Ward, M. (2014). Connecting to a cause: An experiment testing dialogic theory and relationships within social marketing. Public Relations Journal, 8, (1), http://www.prsa.org/Intelligence/PRJournal/Documents/201403WardSweetser.pdf

• Sweetser, K.D., & Tedesco, J.C. (2013). Effects of exposure and messaging on political organization-public relationships exemplified in the candidate-constituent relationship. American Behavioral Scientist, 58(6), 776 – 793.

• Sweetser, K.D. (2013). Partisan personality: The psychological differences between Democrats and Republicans, and Independents Somewhere In Between. American Behavioral Scientist, 58 (9), 1183 – 1194.Communicated commitment and conversational voice: An abbreviated measure of communicative strategies for maintaining organization-public relationshipsKelleher, T., & Sweetser, K. D. (2012). Social media adoption among university communicators. Journal of Public Relations Research, 24 (2), 105 – 122.

• Himelbiom, I., Lariscy, R. A., Tinkham, S. F., & Sweetser, K. D. (2012). Social media and online political communication: The role of interpersonal informational trust and openness. Journal of Broadcasting & Electronic Media, 56(1), 92 – 115.

• Sweetser, K. D., Lariscy, R. A., & Tinkham, S. F. (2012). The dabblers, devoted, developing, and disinterested: Examining political Internet use, Internet political sophistication, political information efficacy, and cynicism. Journal of New Communications Research Anthology 2011, 146 – 162.

• Sweetser, K.D., & Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37(4), 425-428.

• Gallicano, T.D., & Sweetser, K. D. (2011). Democratizing access: The social media release. Teaching Public Relations, 81, 1-4.

• Lariscy, R. W., Tinkham, S. F., & Sweetser, K. D. (2011). Kids these days: Examining differences in political uses and gratifications, Internet political participation, political Information efficacy, and cynicism based on age. American Behavioral Scientist, 55(6), 749-764.

• English, K., Sweetser, K. D., & Ancu, M. (2011). YouTube-ification of political talk: An examination of persuasion appeals in viral video. American Behavioral Scientist, 55(6), 733-748.

• Sweetser, K. D., & Brown, C. W. (2010). An exploration of Iranian communication to multiple target audiences. Public Relations Review, 36, 238-248.

• Avery, E. J., Sweetser, K. D., & Lariscy, R. W. (2010). Social media and shared—or divergent—uses?: A coorientation analysis of social media on the practitioner-journalist relationship and flow of information therein. Journal of Strategic Communication, 4(3), 189-205.

• Sweetser, K. D. (2010). A losing strategy: The impact of nondisclosure in social media on relationships. Journal of Public Relations Research, 22 (3, special issue on social media), 288-312.

• Curtis, L., Edwards, C., Fraser, K., Gudelsky, S., Holmquist, J., Thornton, K., & Sweetser, K. D. (2010). Adoption of social media for public relations by nonprofit organizations. Public Relations Review, 36, 90-92.

• Rudolph, K., & Sweetser, K. D. (2010). Universities’ blogs and organizational image. Journal of New Communications Research, 4(2), 15-35.

• Lariscy, R. W., Avery, E. J., Sweetser, K. D., & Howes, P. (2009). Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge. Public Relations Journal, 3 (4).

• Porter, L. V., Sweetser, K. D., & Chung, D. (2009). The blogosphere and public relations:  Investigating practitioners’ roles and blog use. Journal of Communication Management, 13 (3), 250-267.

• Lariscy, R. W., Avery, E. J., Sweetser, K. D., & Howes, P. (2009). An examination of the role of online social media in journalists’ source mix. Public Relations Review, 35, 314-316.

• Beebe, A., Blaylock, A., & Sweetser, K. D. (2009). Job satisfaction in public relations internships. Public Relations Review, 35 (2), 156-158.

• Eyrich, N., Padman, M.L., & Sweetser, K. D. (2008). PR practitioners’ use of social media tools and communication technology. Public Relations Review, 34, 412-414.

• Sweetser, K. D., & Brown, C. W. (2008). Information subsidies and agenda-building during the Israel-Lebanon crisis. Public Relations Review, 34 (4), 359-366.

• Sweetser, K. D., & Lariscy, R. W. (2008). Candidates make good friends: An analysis of candidates’ use of Facebook. International Journal of Strategic Communication, 2(3), 175-198.

• Sweetser, K. D., Porter, L. V., Chung, D., & Kim, E. (2008). Credibility and the uses of blogs among professionals in the information industry. Journalism & Mass Communication Quarterly, 85(1), 169-185.

• Sweetser, K. D., Golan, G. J., & Wanta, W. (2008). Intermedia agenda setting in television, advertising, and blogs during the 2004 election. Mass Communication & Society, 11 (2), 197-216.

• Sweetser, K. D., & Kaid, L. L. (2008). Stealth Soapboxes: Political Information Efficacy, Cynicism, and Uses of Celebrity Weblogs Among Readers. New Media & Society, 10, 67-91.

• Banning, S., & Sweetser, K. D. (2007). How much do they think it affects them and whom do they believe?: Comparing third-person effect and credibility of blogs and traditional media. Communication Quarterly, 55(4), 451-466.

• Sweetser, K. D. (2007). Blog bias: Reports, inferences, and judgments of credentialed bloggers at the 2004 nominating conventions. Public Relations Review, 33 (4), 426-428.

• Sweetser, K. D., & Metzgar, E. (2007). Communicating during crisis: Use of blogs as a relationship management tool. Public Relations Review, 33 (3), 340-342.

• Sweetser Trammell, K. D. (2007). Candidate campaign blogs: Directly reaching out to the youth vote. American Behavioral Scientist, 50 (9), 1255 – 1263.

• Porter, L. V., Sweetser Trammell, K. D., Chung, D., & Kim, E. (2007). Blog power: Examining the effects of practitioner blog use on roles and power in public relations. Public Relations Review, 33, 92-95.

• Chung, D., Kim, E., Trammell, K. D., & Porter, L. V. (2007). Uses and perceptions of blogs: A report on professional journalists and journalism educators. Journalism & Mass Communication Educator, 62 (3), 305 – 322.

• Trammell, K. D. (2006). Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective. Public Relations Review, 32(4), 402-406.

• Trammell, K. D., Tarkowski, A., & Hofmokl, J., & Sapp, A. M. (2006). Rzeczpospolita blogów [Republic of Blog]: Examining the motivations of Polish bloggers through content analysis. Journal of Computer-Mediated Communication, 11(3), article 2 http://jcmc.indiana.edu/vol11/issue3/trammell.html

• Martin, J. D., Trammell, K. D., Valois, J. M., Landers, D., & Bailey, T. (2006). Journalism and the debate over origins: Newspaper coverage of intelligent design. Journal of Media and Religion, 5(1), 49 – 61. [abstract only]

• Trammell, K. D., Williams, A. P., Postelnicu, M., & Landreville, K. D. (2006). Evolution of online campaigning: Increasing interactivity in candidate Web sites and blogs through text and technical features. Mass Communication & Society, 9(1), 21 – 44.

• Trammell, K. D., & Keshelashvili, A. (2005). Examining the new influencers: A self-presentation study of A-List blogs. Journalism & Mass Communication Quarterly, 82(4), 968 – 982.

• Williams, A. P., & Trammell, K. D. (2005). Candidate campaign e-mail messages in the presidential election 2004. American Behavioral Scientist, 49(4), 560 – 574.

• Williams, A. P., Trammell, K. D., Postelnicu, M., Landreville, K. D., & Martin, J. D. (2005). Blogging and hyperlinking: Use of the Web to enhance viability during 2004 U.S. campaigns. Journalism Studies, 6 (2), 177 – 186. [abstract only]

• Dimitrova, D. V., Kaid, L. L., Williams, A.P., & Trammell, K. D. (2005). War on the Web: The immediate news framing of Gulf War II. The Harvard International Journal of Press/Politics, 10, 22 – 44.

• Trammell, K. D., & Ferdig, R. E. (2004). Pedagogical implications of classroom blogging. Academic Exchange Quarterly, 8(4), 60 – 64. [article available for purchase]

• Trammell, K. D., & Williams, A. P. (2004). Beyond direct mail: Evaluating candidate e-mail messages in the 2002 Florida gubernatorial campaign. Journal of eGovernment, 1(1), 105 – 122. [abstract only]

Referred Book Chapters:

• • • • Sweetser, K.D. (2013). “Government gone wild: Ethics, reputation and social media.” In DiStacio, M.W., & Bortree, D.S. (Eds). Ethics of Social Media in Public Relations Practice. Routledge.
      • Sweetser, K.D. (2013). “Reaching the soft spot in the middle: How social media is used for political participation among Independents and party-line crossers. In Tedesco, J.C., Bystrom, D., Banwart, M., & McKinney, M. (Eds).  Alienation: The divide and conquer election of 2012. Peter Lang.
      • Sweetser, K.D. (2011). “Digital political public relations.” In Stromback, J. and Kiousis, S. (Eds.).  Political Public Relations. Principles and Applications. New York: Routledge, pg. 293-313.
      • Sweetser, K. D., Martin, J. D., & Hendren, A. G. (2008). “Media reliance and international perceptions of the European Union among young citizens.” In Kaid, L. L. (Ed.). The European Union Expansion Election: Communicating Shared Sovereignty in the 2004 European Parliamentary Elections.  New York: Peter Lang.
      • Trammell, K. D., & Perlmutter, D. D. “The new ‘foreign’ foreign correspondents: Personal publishing as public affairs.” We hold these truths? How new technology is changing foreign affairs reporting.
      • Trammell, K. D. (2006). “Blogging of the president” in & A. P. Williams and J. C. Tedesco (Eds.) The Internet Election: Perspective on Web’s role in the 2004 campaign. Lanham, MD: Roman & Littlefield.
      • Trammell, K. D. (2006). “Is this mic on? Celebrity use of blogs to talk politics during the war in Iraq.” in R.D. Berenger (Ed.) Cybermedia Go to War. Spokane, WA: Marquette Books, pp. 303 – 314.
      • Williams, A. P., Martin, J. D., Trammell, K. D., Landreville, K., & Ellis, C. (2004). “Late night talk shows and war: Entertaining and informing through humor” in R.D. Berenger (Ed.) Global Media Go to War, pp. 131 – 138. Spokane, WA: Marquette Books.

Referred Encyclopedia Entries:

• • • • Sweetser Trammell, K. D. Blogging. Encyclopedia of Political Communication, forthcoming.

Invited Articles:

• • • • Kaid, L. L., Williams, A. P., & Sweetser, K. D. (2008). “The medium is the message: Comparing campaign communication channels in a gubernatorial debate.” Business Research Yearbook: Global Business Perspectives.
      •  Ferdig, R. E., & Trammell, K. D. (2004). “Content delivery in the blogosphere.” THE Journal, 31(7), 12 – 20.
      • Trammell, K. D., Kaid, L. L., Williams, A. P., Landreville, K. (2003). “Under the international spotlight: Marketing politics through debates.” Business Research Yearbook: Global Business Perspectives, Eds., Bieberman, J., & Alkhaji, A. International Academy of Business Disciplines, 10, 902 – 906.

EDUCATION

Doctor of Philosophy, Mass Communication
University of Florida, Gainesville, FL
Dissertation Title: Celebrity Blogs: Investigation in the Persuasive Nature of Two-Way Communication Regarding Politics
Chair: Lynda Lee Kaid
August 2004

Doctoral Student
University of Oxford, Oxford, England
Oxford Internet Institute
Summer 2003

Master of Arts, Mass Communication
University of Florida, Gainesville, FL
Thesis Title: The Health Belief Model in an Interactive Age
Chair: Mary Ann Ferguson
May 2002

Department of Defense Joint Course in Communication
University of Oklahoma, Norman, OK
Fall 1999

Bachelor of Arts
Old Dominion University, Norfolk, VA
Major: Communication
August 1999

Associate of Arts
Tidewater Community College, Chesapeake, VA
August 1998

Public Affairs Instruction
Department of Defense, Defense Information School, Ft. Meade, MD
Spring 1996