Kaye D. Sweetser, Ph.D., APR (formerly Trammell) is an assistant professor of public relations at University of Georgia’s Grady College in Athens, Ga. Kaye’s research focuses on social media (mostly blogs). Sometimes she’s looking at it as a political communication tool from a PR perspective, and other times she’s investigating how public relations practitioners use social media.
Prior to joining the Grady faculty at UGA in August 2006, Kaye was an assistant professor for 2 years at Louisiana State University’s Manship School of Mass Communication in Baton Rouge, La. At LSU she taught visual communication and graduate public relations courses.
She was recently a research fellow for the Society of New Communications Research and a teaching fellow in UGA’s Lilly Fellows program.
Kaye received her PhD from the University of Florida in mass communication.
Ah, but all that boring stuff is covered in her cv.
See, she’s more than just an academic. She’s a PR practitioner.
Kaye was credentialed as an accredited public relations practitioner by the Public Relations Society of America in 2006. She (along with a team of people much smarter than her) won PRSA’s prestigious Silver Anvil award for outstanding PR campaigns in 2007 (government crisis communications category).
When she’s not enjoying a rich life in academia, she can be found working from far corners of the globe serving as a commissioned Public Affairs Officer in the U.S. Navy Reserve where she supports U.S. Southern Command. She recently sat on a working group for the U.S. Navy as an adviser to assist in setting policy and integration of social media for the service.
[...] we got reviewed by Kaye D. Sweetser, Ph.D., APR, who received an invite from the respected PR and social media Professor Robert French [...]
[...] Media, Public Relations, Recruiting Last month I was invited to do a guest lecture for Dr. Kaye Sweetser’s PR Writing class at the University of Georgia. Dr. Sweetser, better known on Twitter as [...]