Kaye D. Sweetser, Ph.D., APR (formerly Trammell) is an associate professor of public relations at University of Georgia’s Grady College in Athens, Ga. Kaye’s research focuses on social media. Sometimes she’s looking at it as a political communication tool from a PR perspective, and other times she’s investigating how public relations practitioners use social media.
Prior to joining the Grady faculty at UGA in August 2006, Kaye was an assistant professor for 2 years at Louisiana State University’s Manship School of Mass Communication in Baton Rouge, La. At LSU she taught visual communication and graduate public relations courses.
She was a research fellow for the Society of New Communications Research from 2007-2008 and a teaching fellow in UGA’s Lilly Fellows program from 2007-2008.
In 2010, she coached UGA’s student public relations campaign team in the Bateman Case Study Competition for PRSSA. It was her first time ever coaching a Bateman team. They won. It was awesome. She calls them “America’s PR Team.” She does things like that.
Kaye received her PhD from the University of Florida in mass communication.
Ah, but all that boring stuff is covered in her cv.
See, she’s more than just an academic. She’s a PR practitioner.
Kaye was credentialed as an accredited public relations practitioner by the Public Relations Society of America in 2006. She (along with a team of people much smarter than her) won PRSA’s prestigious Silver Anvil award for outstanding PR campaigns in 2007 (government crisis communications category).
When she’s not enjoying a rich life in academia, she can be found working from far corners of the globe — strike that, from the far corners of a cubical in the Pentagon — serving as a commissioned Public Affairs Officer in the U.S. Navy Reserve where she supports the U.S. Navy Office of Information on the Emerging Media Integration team. She recently sat on a working group for the U.S. Navy as an adviser to assist in setting policy and integration of social media for the service. She’s not quite sure how it happened, but she was named the 2009 junior reserve Public Affairs Officer of the Year in the Navy. Crazy.
Forget about all this scholarship and public relations practice experience though because Kaye is really defined by the things that make her happy. Mainly, her 2-lb yorkie (named Ali Gator in honor of her alma mater) and sailing. Those are the things she’d rather have a website about.
[...] we got reviewed by Kaye D. Sweetser, Ph.D., APR, who received an invite from the respected PR and social media Professor Robert French [...]
[...] Media, Public Relations, Recruiting Last month I was invited to do a guest lecture for Dr. Kaye Sweetser’s PR Writing class at the University of Georgia. Dr. Sweetser, better known on Twitter as [...]
[...] Many, many thanks to Kaye Sweetser at University of Georgia, who gave me permission to use her assignment for my class. I have made [...]