so this is mass communication?

Download the full (outdated) cv for Kaye D. Sweetser, Ph.D., APR.

PUBLICATIONS

Referred Journal Articles:

• Beebe, A., Blaylock, A., & Sweetser, K.D. (2009). “Job satisfaction in public relations internships.” Public Relations Review, forthcoming.

• Eyrich, N., Padman, M.L., & Sweetser, K.D. (2008). “PR practitioners’ use of social media tools and communication technology.” Public Relations Review, 34, 412-414.

• Sweetser, K.D., & Brown, C.W. (2008). “Information subsidies and agenda-building during the Israel-Lebanon crisis.” Public Relations Review, 34, 359-366.

• Sweetser, K.D., & Weaver Lariscy, R.A. (2008). “Candidates make good friends: An analysis of candidates’ use of Facebook.” International Journal of Strategic Communication, 2(3), 175-198.

• Sweetser, K.D., Porter, L.V., Chung, D., & Kim, E. (2008). “Credibility and the uses of blogs among professionals in the information industry.” Journalism & Mass Communication Quarterly, 85(1), 169-185.

• Sweetser, K.D., Golan, G. J., & Wanta, W. (2008). “Intermedia agenda setting in television, advertising, and blogs during the 2004 election.” Mass Communication & Society, 11 (2), 197-216.

• Sweetser, K.D., & Kaid, L.L. (2008). “Stealth Soapboxes: Political Information Efficacy, Cynicism, and Uses of Celebrity Weblogs Among Readers.” New Media & Society, 10, 67-91.

• Sweetser, K.D. (2007). “Blog bias: Reports, inferences, and judgments of credentialed bloggers at the 2004 nominating conventions.” Public Relations Review, 33 (4), 426-428.

• Sweetser, K.D., & Metzgar, E. (2007). “Communicating during crisis: Use of blogs as a relationship management tool.” Public Relations Review, 33 (3), 340-342.

• Banning, S., & Sweetser, K.D. (2007). “How much do they think it affects them and whom do they believe?: Comparing third-person effect and credibility of blogs and traditional media.” Communication Quarterly, 55(4), 451-466.

• Sweetser Trammell, K.D. (2007). “Candidate campaign blogs: Directly reaching out to the youth vote.” American Behavioral Scientist, 50 (9), 1255 - 1263.

• Porter, L.V., Sweetser Trammell, K.D., Chung, D., & Kim, E. (2007). “Blog power: Examining the effects of practitioner blog use on roles and power in public relations.” Public Relations Review, 33, 92-95.

• Chung, D., Kim, E., Trammell, K.D., & Porter, L.V. (2007). “Uses and perceptions of blogs: A report on professional journalists and journalism educators.” Journalism & Mass Communication Educator, 62 (3), 305 – 322.

• Trammell, K.D. (2006). “Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective.” Public Relations Review, 32(4), 402-406.

• Trammell, K.D., Tarkowski, A., & Hofmokl, J., & Sapp, A.M. (2006). “Rzeczpospolita blogów [Republic of Blog]: Examining the motivations of Polish bloggers through content analysis.” Journal of Computer-Mediated Communication, 11(3), article 2 http://jcmc.indiana.edu/vol11/issue3/trammell.html

• Martin, J.D., Trammell, K.D., Valois, J.M., Landers, D., & Bailey, T. (2006). “Journalism and the debate over origins: Newspaper coverage of intelligent design.” Journal of Media and Religion, 5(1), 49 – 61.

• Trammell, K.D., Williams, A.P., Postelnicu, M., & Landreville, K.D. (2006). “Evolution of online campaigning: Increasing interactivity in candidate Web sites and blogs through text and technical features.” Mass Communication & Society, 9(1), 21 – 44.

• Trammell, K.D., & Keshelashvili, A. (2005). “Examining the new influencers: A self-presentation study of A-List blogs.” Journalism & Mass Communication Quarterly, 82(4), 968 – 982.

• Williams, A.P., & Trammell, K.D. (2005). Candidate Campaign E-Mail Messages in the Presidential Election 2004. American Behavioral Scientist, 49(4), 560 – 574.

• Williams, A.P., Trammell, K.D., Postelnicu, M., Landreville, K.D., & Martin, J.D. (2005). “Blogging and hyperlinking: Use of the Web to enhance viability during 2004 U.S. campaigns.” Journalism Studies, 6 (2), 177 – 186.

• Dimitrova, D. V., Kaid, L. L., Williams, A.P., & Trammell, K. D. (2005). War on the Web: The immediate news framing of Gulf War II. The Harvard International Journal of Press/Politics, 10, 22 – 44.

• Trammell, K.D., & Ferdig, R.E. (2004). “Pedagogical implications of classroom blogging.” Academic Exchange Quarterly, 8(4), 60 – 64.

• Trammell, K.D., & Williams, A.P. (2004). “Beyond direct mail: Evaluating candidate e-mail messages in the 2002 Florida gubernatorial campaign.” Journal of eGovernment, 1(1), 105 – 122.

Referred Book Chapters:

• Trammell, K.D., & Perlmutter, D. D. “The new ‘foreign’ foreign correspondents: Personal publishing as public affairs.” We hold these truths? How new technology is changing foreign affairs reporting, forthcoming.

• Trammell, K.D. (2006). “Blogging of the president” in & A.P. Williams and J.C. Tedesco (Eds.) The Internet Election: Perspective on Web’s role in the 2004 campaign. Lanham, MD: Roman & Littlefield.

• Trammell, K.D. (2006). “Is this mic on? Celebrity use of blogs to talk politics during the war in Iraq.” in R.D. Berenger (Ed.) Cybermedia Go to War. Spokane, WA: Marquette Books, pp. 303 – 314.

• Williams, A.P., Martin, J.D., Trammell, K.D., Landreville, K., & Ellis, C. (2004). “Late night talk shows and war: Entertaining and informing through humor” in R.D. Berenger (Ed.) Global Media Go to War, pp. 131 – 138. Spokane, WA: Marquette Books.

Referred Encyclopedia Entries:

• Sweetser Trammell, K.D. Blogging. Encyclopedia of Political Communication, forthcoming.

Invited Articles:

• Ferdig, R.E., & Trammell, K.D. (2004). “Content delivery in the blogosphere.” THE Journal, 31(7), 12 – 20.

• Trammell, K.D., Kaid, L.L., Williams, A.P., Landreville, K. (2003). “Under the international spotlight: Marketing politics through debates.” Business Research Yearbook: Global Business Perspectives, Eds., Bieberman, J., & Alkhaji, A. International Academy of Business Disciplines, 10, 902 – 906.

EDUCATION

Doctor of Philosophy, Mass Communication
University of Florida, Gainesville, FL
Dissertation Title: Celebrity Blogs: Investigation in the Persuasive Nature of Two-Way Communication Regarding Politics
Chair: Lynda Lee Kaid
August 2004

Doctoral Student
University of Oxford, Oxford, England
Oxford Internet Institute
Summer 2003

Master of Arts, Mass Communication
University of Florida, Gainesville, FL
Thesis Title: The Health Belief Model in an Interactive Age
Chair: Mary Ann Ferguson
May 2002

Department of Defense Joint Course in Communication
University of Oklahoma, Norman, OK
Fall 1999

Bachelor of Arts
Old Dominion University, Norfolk, VA
Major: Communication
August 1999

Associate of Arts
Tidewater Community College, Chesapeake, VA
August 1998

Public Affairs Instruction
Department of Defense, Defense Information School, Ft. Meade, MD
Spring 1996

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