Category Archives: teaching
assignment online conversation monitoring
At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Research, PR Cases Studies, Administration and to use for the research function of capstone […]
Continue reading...assignment organizational blog post
- Posted on March 2, 2008
- in PR, social media, teaching
- by kaye
At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing, PR Cases Studies or Administration courses. In this assignment, students write a blog […]
Continue reading...social media bootcamp aftermath
- Posted on
- in PR, social media, teaching
- by kaye
Yesterday’s Edelman Digital Bootcamp at the University of Georgia that I mentioned last month went off without a hitch! It was a great experience where 60 students from schools all around the Southeast (from Florida to Tennessee & many points between!) traveled to Athens to get hands-on tactical experience for […]
Continue reading...youtube viral … locally
- Posted on February 23, 2008
- in PR, social media, teaching
- by kaye
Everyone knows that YouTube is a great way to try your chances at becoming an Internet superstar. But what about using YouTube locally to engage your publics in your own community for your PR campaign? I really started to think about this last semester when student When I saw that […]
Continue reading...teaching tweets
- Posted on February 11, 2008
- in social media, teaching
- by kaye
I’ve always tried to infuse social media into all of my classes — especially the traditional core curriculum classes. This interest became more formal quest since I became a Research Fellow for the Society of New Communications Research, where I sit on the educational committee. So you can only imagine […]
Continue reading...calling all PR students & educators in the south
- Posted on February 10, 2008
- in PR, social media, teaching
- by kaye
Update Feb. 11., 2008 at 7:46 p.m.: opps! got registration wrong – $25 for students Update Feb. 11, 2008 at 11:04 a.m.: read the press release UGA & the major PR firm, Edelman, are hosting the Edelman Digital Bootcamp for PR students & educators in the Southeast on March 1. […]
Continue reading...student research projects
I tried something new with my PR Research class last semester. In addition to having the students write a press release about their research projects (which I’ve always done), I recorded the audio of their presentations then put that with a group picture up in my Facebook. So now future […]
Continue reading...how journalists & profs use blogs
What a week – another publication hits the streets. This article is a part of the mega-collaboration I did with my wonderful colleagues Lance Porter at LSU, Deborah Kim at University of Kentucky & Eunsoeng Kim at Eastern Illinois University. Lance & I were the PR folks while Deborah & […]
Continue reading...im on del.icio.us
- Posted on November 10, 2007
- in research, social media, teaching
- by kaye
There are tons of social media pressures out there in the world — like those trying to get me to Twitter (I’ve been taking a “nap” according to my last tweet 7 months ago) — but finally I’ve succumbed to adopting another social media technology. I’m now on del.icio.us. Basically […]
Continue reading...simple ways to be social
- Posted on October 22, 2007
- in PR, social media, teaching
- by kaye
During this weekend’s social media conference, UGA Connect, there was a good discussion in the last session about how to incorporate social media into the PR curriculum. This was probably the most interactive session of dialogue, so I wish more folks didn’t have to run to the airport & miss […]
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