Category Archives: teaching

assignment online conversation monitoring


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Research, PR Cases Studies, Administration and to use for the research function of capstone […]

Continue reading...

assignment organizational blog post


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing, PR Cases Studies or Administration courses. In this assignment, students write a blog […]

Continue reading...

social media bootcamp aftermath


Yesterday’s Edelman Digital Bootcamp at the University of Georgia that I mentioned last month went off without a hitch! It was a great experience where 60 students from schools all around the Southeast (from Florida to Tennessee & many points between!) traveled to Athens to get hands-on tactical experience for […]

Continue reading...

youtube viral … locally


Everyone knows that YouTube is a great way to try your chances at becoming an Internet superstar. But what about using YouTube locally to engage your publics in your own community for your PR campaign? I really started to think about this last semester when student When I saw that […]

Continue reading...

teaching tweets


I’ve always tried to infuse social media into all of my classes — especially the traditional core curriculum classes. This interest became more formal quest since I became a Research Fellow for the Society of New Communications Research, where I sit on the educational committee. So you can only imagine […]

Continue reading...

calling all PR students & educators in the south


Update Feb. 11., 2008 at 7:46 p.m.: opps! got registration wrong – $25 for students Update Feb. 11, 2008 at 11:04 a.m.: read the press release UGA & the major PR firm, Edelman, are hosting the Edelman Digital Bootcamp for PR students & educators in the Southeast on March 1. […]

Continue reading...

student research projects


I tried something new with my PR Research class last semester. In addition to having the students write a press release about their research projects (which I’ve always done), I recorded the audio of their presentations then put that with a group picture up in my Facebook. So now future […]

Continue reading...

how journalists & profs use blogs


What a week – another publication hits the streets. This article is a part of the mega-collaboration I did with my wonderful colleagues Lance Porter at LSU, Deborah Kim at University of Kentucky & Eunsoeng Kim at Eastern Illinois University. Lance & I were the PR folks while Deborah & […]

Continue reading...

im on del.icio.us


There are tons of social media pressures out there in the world — like those trying to get me to Twitter (I’ve been taking a “nap” according to my last tweet 7 months ago) — but finally I’ve succumbed to adopting another social media technology. I’m now on del.icio.us. Basically […]

Continue reading...

simple ways to be social


During this weekend’s social media conference, UGA Connect, there was a good discussion in the last session about how to incorporate social media into the PR curriculum. This was probably the most interactive session of dialogue, so I wish more folks didn’t have to run to the airport & miss […]

Continue reading...