Category Archives: teaching

assignment viral video


Every PR writing class touches on how to write PSAs, VNRs, radio scripts and other audio / video material. But when was the last time a real practitioner wrote a PSA? And if she did, how much impact did it really have? Viral video is the new PSA. Only it’s […]

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learn by doing


Research, as I tell my students at the University of Georgia, bookends every public relations campaigns. That is, every campaign begins and ends with research. Whether your acronym for a four-step campaign process is RPIE or ROPE, you very clear see formative and evaluative research surrounding the process to a […]

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online office hours


For the past several years, I have experimented with having online office hours. I have a special AIM account that I put on the syllabus. I tell students that while I don’t schedule my time online, if they see me there then they know I’ve made myself available to them. […]

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a new classroom


Everyone talks about how social media is changing everything. Media, professional networking, credibility – you name it. Sometimes education is thrown into the mix, but I’ll have to admit that even I never thought about this new classroom I’ll describe here. Thanks to Dr. Alex Halavais who posted a link […]

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dialogic features of campaign web sites


I was very pleased to present a paper, “On the Ballot & in the Loop: The Dialogic Capacity of Candidate Blogs in the 2008 Election,” on behalf of my team of co-authors at AEJMC last week in Chicago. The paper stemmed from a project in my undergraduate public relations research […]

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teaching tools wikis & groups


At the Edelman Digital Bootcamp, I presented a number of social media assignments and teaching tools that I have worked into my traditional PR classes. This assignment is one of those assignments. — Wikis are Web sites where users can all collaborate on a document. Some wikis are password protected […]

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teaching tool del.icio.us


At the Edelman Digital Bootcamp, I presented a number of social media assignments and teaching tools that I have worked into my traditional PR classes. This teaching tool is one. — Social bookmark sites, like del.icio.us, allow users to post their Web site “bookmarks” online (so you can access from […]

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assignment organizational use of twitter


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. Related note: I previously posted on the topic of teaching through Twitter, Dr. Karen Miller Russell posted a write-up of 48 […]

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assignment social media press release


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing and to be used in publicity for capstone Campaigns courses. In this assignment, […]

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assignment blogger pitch


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing or capstone Campaigns courses. In this assignment, students experiment with engaging bloggers (or […]

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