Category Archives: teaching

1 metric, 1 minute


To help my students with their social media monitoring on-going assignment this semester, I decided to start a short video series explaining 1 metric in just (about) 1 minute. The purpose of the videos is to help students sort through the mounds of data that they can collect. I want […]

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social media monitoring assignment


I’m always looking for ways to integrate more social media assignments into the core classes, so when I heard this idea at the National Communication Association PR division’s “teaching social media panel” with friends Barbara Nixon, Kelli Matthews, Tiffany Derville Gallicano, Alisa Agozzino & Bill Handy — I knew I […]

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how i got tenure


This week I received word that the University of Georgia is forwarding my name up to the president and board of regents for approval of tenure. At this point it is all been decided and just a matter of ceremony. Whooo! I got tenure! Tenure, for young academics, is that […]

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save on SOS & connect 09 registration


If you are coming to the PRSA Georgia pre-lunch seminar I am giving tomorrow about social media tactics, then have I got a deal for you! Thanks to the fine people running things at UGA’s Grady College, I’ve been able to secure two amazing offers that will help pre-luncheon attendees […]

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sweetser speaking at PRSA Georgia on social media tactics


I’m thrilled to be presenting the pre-lunch seminar on social media tactics this Thursday at PRSA Georgia in Atlanta: Creating Your Social Media Playbook: A Pre-Season Training Camp Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a […]

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uga bateman 2010 application


I’m advising Grady’s 2010 PRSSA Bateman Case Study Competition team and looking for 5 great PR students to serve on the UGA team. The client this year is the U.S. Census. Interested students should complete the application (.doc) and return it to Journalism 223-C (my office) no later than 5 […]

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viral video PR writing assignment recap


This semester in my PR writing class at the University of Georgia, I tasked my students to create videos which we hope would “go viral.” The purpose of the assignment was put the students’ ability to: identify their audiences determine the correct appeal create a message that would resonate. To […]

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true life: campaigns


I was inspired by an idea from my former student, Lindsey Loughman, who once likened me as her capstone campaigns course instructor to her “PR Made Coach.” She was making reference to that show on MTV where¬† someone is “made” into something clearly out of her element – like a […]

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teach strategy & research, not shiny objects


Everyone is talking about social media in PR. And not just techies. Even the dinosaurs in VP-level PR jobs know they have to figure it out to stay relevant. Juxtapose this to the next generation of practitioners professors like me have sitting in our classrooms right now. These students know […]

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don’t make it viral, make it good


You probably know all about the assignment I gave my PR writing students where I asked them to make a video that has the potential to go viral. Cool assignment. They are knee deep in shooting & production now. Soon YouTube will be full of student-produced videos all about how […]

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