Category Archives: social media

connected but not compromised


The U.S. Navy announced a special social network targeted to service members on deployment. Anyone reading this blog would probably agree that social media tools represent some of the best ways to stay connected when away from loved ones, whether it be through a blog post to broadcast to your […]

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tools i love (today)


When I talk to someone not as invested in the social media world as I, the question typically comes up: what social media tools are you using right now? The question is sometimes asked with a slight tilt of the head & a look like that person is expecting the […]

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teaching tools wikis & groups


At the Edelman Digital Bootcamp, I presented a number of social media assignments and teaching tools that I have worked into my traditional PR classes. This assignment is one of those assignments. — Wikis are Web sites where users can all collaborate on a document. Some wikis are password protected […]

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teaching tool del.icio.us


At the Edelman Digital Bootcamp, I presented a number of social media assignments and teaching tools that I have worked into my traditional PR classes. This teaching tool is one. — Social bookmark sites, like del.icio.us, allow users to post their Web site “bookmarks” online (so you can access from […]

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assignment organizational use of twitter


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. Related note: I previously posted on the topic of teaching through Twitter, Dr. Karen Miller Russell posted a write-up of 48 […]

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assignment social media press release


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing and to be used in publicity for capstone Campaigns courses. In this assignment, […]

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assignment online conversation monitoring


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Research, PR Cases Studies, Administration and to use for the research function of capstone […]

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assignment organizational blog post


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing, PR Cases Studies or Administration courses. In this assignment, students write a blog […]

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social media bootcamp aftermath


Yesterday’s Edelman Digital Bootcamp at the University of Georgia that I mentioned last month went off without a hitch! It was a great experience where 60 students from schools all around the Southeast (from Florida to Tennessee & many points between!) traveled to Athens to get hands-on tactical experience for […]

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youtube viral … locally


Everyone knows that YouTube is a great way to try your chances at becoming an Internet superstar. But what about using YouTube locally to engage your publics in your own community for your PR campaign? I really started to think about this last semester when student When I saw that […]

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