Category Archives: social media

live stream post mortem


The first-ever live stream of a presentation at UGA Connect WORKED. Well, sort of. I was thrilled that Karen Russell allowed me to take a chance & live stream my presentation on relationship and ethics at Connect. From my perspective, the presentation was just like any other one that I […]

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connect relationship presentation


During my presentation at the UGA Connect conference in Athens, I plan to present a pilot test experiment I did looking at the impact of ethics on relationship. I plan to mention following: Tom Kelleher & Barbara Miller’s seminal paper on blogs as relationship tools Sweetser & Emily Metzgar blog […]

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connect ’08


Earlier this summer I talked about how much I was looking forward to (seemingly-now annual) UGA Connect. Well guess what – it’s here! This weekend (started earlier this afternoon, already) is Connect. The conference focuses on the use of social media in public relations & brings together academics, practitioners & […]

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political candidate use of facebook


Keeping with my online political public relations program of research, this study (with my amazing colleague Dr. Ruthann Weaver Lariscy at UGA) looked at a social media tool new to the 2006 midterm elections. Kaye D. Sweetser & Ruthann Weaver Lariscy. (2008). Candidates Make Good Friends: An Analysis of Candidates’ […]

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dialogic features of campaign web sites


I was very pleased to present a paper, “On the Ballot & in the Loop: The Dialogic Capacity of Candidate Blogs in the 2008 Election,” on behalf of my team of co-authors at AEJMC last week in Chicago. The paper stemmed from a project in my undergraduate public relations research […]

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gathering the conversation


One of the first steps in a PR program’s entry in the world of social media is often monitoring. I found this to be true in much of my research, & well it just makes sense. So we set up Google alerts, use blog search engines & keep a watchful […]

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leading social media scholars


Everyone loves a list … so here is one for you, names in no particular order. These are the folks I see as the leading scholars in communication fields actively doing research on various forms of social media. That means more than one article. These folks have research programs surrounding […]

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provocative & profane ppt


Ahhh. There’s nothing better than something provocative with a bit of profanity splashed in, wouldn’t you say? It’s not often that I find a powerpoint that I understand well without the benefit of hearing it presented or find good enough to share with others. Then Todd Defren linked to this […]

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we need a vaccine for viral marketing


When social media first started out, it was like the clouds parted & little digital angels started singing for me. I saw all the possibilities of reaching mass amounts of people in a much more personal way. I thought we could push the boundaries of para-social relations with celebrities really […]

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podcasters take this survey


Reading a blog by fellow social media researcher, Lois Schiedt, I ran into a call for respondents for a podcasting study. Funny enough – I attended the Oxford Internet Institute‘s first ever summer doctoral programme with Kris, the researcher looking for podcasters. In hoping I can help increase her number […]

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