Category Archives: social media

social networking best practices


Social networking sites create walled gardens for people and communities to develop and interact. One of the most popular social networking sites in the past 5 years is Facebook, which initially was only available to people with a .edu e-mail address. Facebook has since opened its doors and anyone is […]

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social media in crisis best practices


Given social media’s recent history with breaking news events and providing snippets of information as full news stories develop, social media represents a key opportunity to communicate during crisis events. Heck, many people turn to social media for first-hand experiences of people on the scene. The structure of social media […]

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mixing brand & people as social media best practice


One of the most noted aspects of social media is that it highly encourages interaction and two-way communications. For organizations, this can be tricky because while they want to operate according to the community norms, they also want to be personal and add a human voice — and perhaps face […]

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business journalists’ use of social media


There are a lot of great surveys about journalists’ use of specific social media tools, and some of social media overall. To add to the demographic and trend use data out there, here are some recent numbers looking at business journalists’ use of all social media in their reporting collected […]

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viral video PR writing assignment recap


This semester in my PR writing class at the University of Georgia, I tasked my students to create videos which we hope would “go viral.” The purpose of the assignment was put the students’ ability to: identify their audiences determine the correct appeal create a message that would resonate. To […]

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teach strategy & research, not shiny objects


Everyone is talking about social media in PR. And not just techies. Even the dinosaurs in VP-level PR jobs know they have to figure it out to stay relevant. Juxtapose this to the next generation of practitioners professors like me have sitting in our classrooms right now. These students know […]

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don’t make it viral, make it good


You probably know all about the assignment I gave my PR writing students where I asked them to make a video that has the potential to go viral. Cool assignment. They are knee deep in shooting & production now. Soon YouTube will be full of student-produced videos all about how […]

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assignment viral video


Every PR writing class touches on how to write PSAs, VNRs, radio scripts and other audio / video material. But when was the last time a real practitioner wrote a PSA? And if she did, how much impact did it really have? Viral video is the new PSA. Only it’s […]

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learn by doing


Research, as I tell my students at the University of Georgia, bookends every public relations campaigns. That is, every campaign begins and ends with research. Whether your acronym for a four-step campaign process is RPIE or ROPE, you very clear see formative and evaluative research surrounding the process to a […]

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video your vote


Given that my research agenda has traditionally been online political communication, you can imagine my pleasure when I saw that PBS is teaming up with YouTube for a “video your vote” event. Yep, exactly what it sounds like. They want their army of citizen journalists to interview people, talk about […]

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