Category Archives: research

third-person effect, credibility & blogs


A collaboration of mine with Dr. Stephen Banning at Bradley University was just published: Banning, S., & Sweetser, K.D. (2007). “How much do they think it affects them and whom do they believe?: Comparing third-person effect and credibility of blogs and traditional media.” Communication Quarterly, 55(4), 451-466. Using an experimental […]

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uni communication in crisis


I’ll start with the punchline: read this. Now for the question … How do you tell 30,000+ university students that they should not come to campus because of an emergency situation? How does word get around to students to stay away? These are questions that campuses are asking themselves more […]

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im on del.icio.us


There are tons of social media pressures out there in the world — like those trying to get me to Twitter (I’ve been taking a “nap” according to my last tweet 7 months ago) — but finally I’ve succumbed to adopting another social media technology. I’m now on del.icio.us. Basically […]

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blog measurements


Everyone wants to know who is reading their site. Here are some resources for understanding some of the metrics. In addition the other sites I’ll list, Google has some great videos on YouTube about how to understand & use Google Analytics. Tip: before you start diving into your analytics report,  […]

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journalist blog survey


Atlanta-based Arketi Group released the results of their recent Web watch survey where they looked at how business journalists are using social media tools like blogs. We’re seeing the same trend in their data as we see in similar surveys: blogs make journalists’ jobs easier (25%), get story ideas from […]

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grant to look at fortune 500


I’m thrilled beyond words that a grant proposal I submitted with Dr. Ruthann Weaver Lariscy (UGA), Dr. Elizabeth Johnson Avery (Tennessee) and doctoral student Polly Howes (UGA) was approved! The PRSA Foundation approved our grant, titled “Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge.” Now […]

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blog bias


Remember when people were still experimenting with how to integrate bloggers into a media relations program (… and still are!)? Well, in the summer of 2004 the 2 major American parties decided to credential bloggers – alongside traditional media – to cover the nominating conventions. For the most part, the […]

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communicating through crisis


A small collaboration I did with LSU doctoral student Emily Metzgar was recently published in Public Relations Review in their special issue on social theory: Sweetser, K.D., & Metzgar, E. “Communicating during crisis: Use of blogs as a relationship management tool.” Public Relations Review, 33 (3), 340-342. Abstract Using a […]

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youth-targeted blogs


Another piece from my research on how candidates used blogs in the 2004 presidential election was recently published. This article focused on candidate targeting of young voters through the campaign blog . Sweetser Trammell, K.D. (2007). “Candidate campaign blogs: Directly reaching out to the youth vote.” American Behavioral Scientist, 50 […]

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arab blogging


As someone who works (albeit part-time as a Navy Reservist) in the Middle East & one who studies political messages on blogs, I can’t resist pointing to Middle Eastern scholar Marc Lynch‘s new article “Blogging in the new Arab public” in Arab Media & Society. I found the link on […]

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