Category Archives: research

journalist & PR pros use of blogs


We have more work coming out from the huge multi-cell survey on the professional application of blogs in the journalism & PR fields. This study, just published in JMCQ, looks at the issue of credibility that professional journalists and public relations practitioners put on blogs, and relates it to use. […]

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dialogic features of campaign web sites


I was very pleased to present a paper, “On the Ballot & in the Loop: The Dialogic Capacity of Candidate Blogs in the 2008 Election,” on behalf of my team of co-authors at AEJMC last week in Chicago. The paper stemmed from a project in my undergraduate public relations research […]

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leading social media scholars


Everyone loves a list … so here is one for you, names in no particular order. These are the folks I see as the leading scholars in communication fields actively doing research on various forms of social media. That means more than one article. These folks have research programs surrounding […]

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provocative & profane ppt


Ahhh. There’s nothing better than something provocative with a bit of profanity splashed in, wouldn’t you say? It’s not often that I find a powerpoint that I understand well without the benefit of hearing it presented or find good enough to share with others. Then Todd Defren linked to this […]

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podcasters take this survey


Reading a blog by fellow social media researcher, Lois Schiedt, I ran into a call for respondents for a podcasting study. Funny enough – I attended the Oxford Internet Institute‘s first ever summer doctoral programme with Kris, the researcher looking for podcasters. In hoping I can help increase her number […]

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intermedia agenda setting across ads, blogs & news


When I was an assistant professor at LSU, I had the pleasure of working and collaborating with Guy Golan. Guy & I joined our data sets from the 2004 presidential election (mine on blogs, his on tv broadcasts & spots), brought in agenda-setting mastermind Wayne Wanta, and this article was […]

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assignment online conversation monitoring


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Research, PR Cases Studies, Administration and to use for the research function of capstone […]

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impact of stealth political messages online


A piece from my disseration (man, was it that long ago?) was just published: Sweetser, K.D., & Kaid, L.L. “Stealth Soapboxes: Political Information Efficacy, Cynicism, and Uses of Celebrity Weblogs Among Readers.” New Media & Society, 10, 67-91. This study tests the effects of personalized and `stealth’ political discourse on […]

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student research projects


I tried something new with my PR Research class last semester. In addition to having the students write a press release about their research projects (which I’ve always done), I recorded the audio of their presentations then put that with a group picture up in my Facebook. So now future […]

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how journalists & profs use blogs


What a week – another publication hits the streets. This article is a part of the mega-collaboration I did with my wonderful colleagues Lance Porter at LSU, Deborah Kim at University of Kentucky & Eunsoeng Kim at Eastern Illinois University. Lance & I were the PR folks while Deborah & […]

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