Category Archives: research

Still Remembering Lynda Lee Kaid


Tomorrow, April 13, is the one year anniversary of the gone-too-soon Dr. Lynda Lee Kaid. Dr. Kaid (yes, I still call her Dr. Kaid even though I’m a tenured professor!) was my mentor, adviser, support system, cheerleader & friend during my doctoral studies. It has been very difficult for me […]

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what is missing in social media research


Now that I am back from my military duty in Afghanistan & just really staring to settle in, I have had a chance to catch up a bit on social media research. As I read articles — both popular press metrics pieces and scholarly theoretical pieces — I’m struck not […]

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1 metric, 1 minute


To help my students with their social media monitoring on-going assignment this semester, I decided to start a short video series explaining 1 metric in just (about) 1 minute. The purpose of the videos is to help students sort through the mounds of data that they can collect. I want […]

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social media monitoring assignment


I’m always looking for ways to integrate more social media assignments into the core classes, so when I heard this idea at the National Communication Association PR division’s “teaching social media panel” with friends Barbara Nixon, Kelli Matthews, Tiffany Derville Gallicano, Alisa Agozzino & Bill Handy — I knew I […]

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how i got tenure


This week I received word that the University of Georgia is forwarding my name up to the president and board of regents for approval of tenure. At this point it is all been decided and just a matter of ceremony. Whooo! I got tenure! Tenure, for young academics, is that […]

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business journalists’ use of social media


There are a lot of great surveys about journalists’ use of specific social media tools, and some of social media overall. To add to the demographic and trend use data out there, here are some recent numbers looking at business journalists’ use of all social media in their reporting collected […]

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learn by doing


Research, as I tell my students at the University of Georgia, bookends every public relations campaigns. That is, every campaign begins and ends with research. Whether your acronym for a four-step campaign process is RPIE or ROPE, you very clear see formative and evaluative research surrounding the process to a […]

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live stream post mortem


The first-ever live stream of a presentation at UGA Connect WORKED. Well, sort of. I was thrilled that Karen Russell allowed me to take a chance & live stream my presentation on relationship and ethics at Connect. From my perspective, the presentation was just like any other one that I […]

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connect relationship presentation


During my presentation at the UGA Connect conference in Athens, I plan to present a pilot test experiment I did looking at the impact of ethics on relationship. I plan to mention following: Tom Kelleher & Barbara Miller’s seminal paper on blogs as relationship tools Sweetser & Emily Metzgar blog […]

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political candidate use of facebook


Keeping with my online political public relations program of research, this study (with my amazing colleague Dr. Ruthann Weaver Lariscy at UGA) looked at a social media tool new to the 2006 midterm elections. Kaye D. Sweetser & Ruthann Weaver Lariscy. (2008). Candidates Make Good Friends: An Analysis of Candidates’ […]

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