Category Archives: PR

learn by doing


Research, as I tell my students at the University of Georgia, bookends every public relations campaigns. That is, every campaign begins and ends with research. Whether your acronym for a four-step campaign process is RPIE or ROPE, you very clear see formative and evaluative research surrounding the process to a […]

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live stream post mortem


The first-ever live stream of a presentation at UGA Connect WORKED. Well, sort of. I was thrilled that Karen Russell allowed me to take a chance & live stream my presentation on relationship and ethics at Connect. From my perspective, the presentation was just like any other one that I […]

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connect relationship presentation


During my presentation at the UGA Connect conference in Athens, I plan to present a pilot test experiment I did looking at the impact of ethics on relationship. I plan to mention following: Tom Kelleher & Barbara Miller’s seminal paper on blogs as relationship tools Sweetser & Emily Metzgar blog […]

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connect ’08


Earlier this summer I talked about how much I was looking forward to (seemingly-now annual) UGA Connect. Well guess what – it’s here! This weekend (started earlier this afternoon, already) is Connect. The conference focuses on the use of social media in public relations & brings together academics, practitioners & […]

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political candidate use of facebook


Keeping with my online political public relations program of research, this study (with my amazing colleague Dr. Ruthann Weaver Lariscy at UGA) looked at a social media tool new to the 2006 midterm elections. Kaye D. Sweetser & Ruthann Weaver Lariscy. (2008). Candidates Make Good Friends: An Analysis of Candidates’ […]

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journalist & PR pros use of blogs


We have more work coming out from the huge multi-cell survey on the professional application of blogs in the journalism & PR fields. This study, just published in JMCQ, looks at the issue of credibility that professional journalists and public relations practitioners put on blogs, and relates it to use. […]

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dialogic features of campaign web sites


I was very pleased to present a paper, “On the Ballot & in the Loop: The Dialogic Capacity of Candidate Blogs in the 2008 Election,” on behalf of my team of co-authors at AEJMC last week in Chicago. The paper stemmed from a project in my undergraduate public relations research […]

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gathering the conversation


One of the first steps in a PR program’s entry in the world of social media is often monitoring. I found this to be true in much of my research, & well it just makes sense. So we set up Google alerts, use blog search engines & keep a watchful […]

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we need a vaccine for viral marketing


When social media first started out, it was like the clouds parted & little digital angels started singing for me. I saw all the possibilities of reaching mass amounts of people in a much more personal way. I thought we could push the boundaries of para-social relations with celebrities really […]

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teaching tools wikis & groups


At the Edelman Digital Bootcamp, I presented a number of social media assignments and teaching tools that I have worked into my traditional PR classes. This assignment is one of those assignments. — Wikis are Web sites where users can all collaborate on a document. Some wikis are password protected […]

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