Category Archives: PR

social media mistakes create preventable crises


We’ve all heard the Twitter horror stories about posting a message you thought was going to your personal account but ended up posted on the corporate account you manage instead. Oopsies. Accounts for a senator & the American Red Cross are infamous for these mistaken tweets. And it seems those […]

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what is missing in social media research


Now that I am back from my military duty in Afghanistan & just really staring to settle in, I have had a chance to catch up a bit on social media research. As I read articles — both popular press metrics pieces and scholarly theoretical pieces — I’m struck not […]

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1 metric, 1 minute


To help my students with their social media monitoring on-going assignment this semester, I decided to start a short video series explaining 1 metric in just (about) 1 minute. The purpose of the videos is to help students sort through the mounds of data that they can collect. I want […]

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social media monitoring assignment


I’m always looking for ways to integrate more social media assignments into the core classes, so when I heard this idea at the National Communication Association PR division’s “teaching social media panel” with friends Barbara Nixon, Kelli Matthews, Tiffany Derville Gallicano, Alisa Agozzino & Bill Handy — I knew I […]

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will you be at BlogWell ATL?


BlogWell is one of those events that alumni speak so highly of, you can’t help but know that when one comes to your town that you must attend. And now I can. BlogWell, a case-study rich half-day conference sponsored by the Social Media Business Council, is coming to Atlanta on […]

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save on SOS & connect 09 registration


If you are coming to the PRSA Georgia pre-lunch seminar I am giving tomorrow about social media tactics, then have I got a deal for you! Thanks to the fine people running things at UGA’s Grady College, I’ve been able to secure two amazing offers that will help pre-luncheon attendees […]

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sweetser speaking at PRSA Georgia on social media tactics


I’m thrilled to be presenting the pre-lunch seminar on social media tactics this Thursday at PRSA Georgia in Atlanta: Creating Your Social Media Playbook: A Pre-Season Training Camp Are you ready to jump into the social media game, but you don’t know all the X’s and O’s to get a […]

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photo sharing best practices


Sharing images has become an increasingly popular social tool. Sites like PhotoBucket, Picasa and Flickr allow people to upload images and tag them for serendipitous discovery. Imagery, as one of the most powerful means of communication, should be both harnessed by the company as well as monitored for situational awareness. […]

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viral video best practices


A secondary search engine to Google these days has been noted to be YouTube, the Internet’s most popular video hosting Web site. This speaks not only to the visual nature of the Internet, but the desire to share information across people and the rise of user-generated content. While YouTube remains […]

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twitter best practices


This social network revolves around short messages (140 characters or less) where users often find themselves answering the questions “what are you doing” or “what are you thinking?.” Twitter users tend to be older than Facebook users. Twitter content varies from the cliche posting of what someone had for lunch […]

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