Category Archives: blogs

communicating through crisis


A small collaboration I did with LSU doctoral student Emily Metzgar was recently published in Public Relations Review in their special issue on social theory: Sweetser, K.D., & Metzgar, E. “Communicating during crisis: Use of blogs as a relationship management tool.” Public Relations Review, 33 (3), 340-342. Abstract Using a […]

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intern blogs


I did an internship as an undergrad. It wasn’t a real internship. At least by my standards today as a professor. But an organization needed a Web site, I had time & I needed the credits. So viola! Instant internship. In order to get the credit for it, I had […]

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atl social media day


I was thrilled to find out that next Wednesday is (what I’m unofficially calling) social media day for the Georgia chapter of PRSA. The day begins with a pre-luncheon seminar April 11 in Atlanta, where a top-notch panel promises to answer: What are the rules about what you can and […]

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arab blogging


As someone who works (albeit part-time as a Navy Reservist) in the Middle East & one who studies political messages on blogs, I can’t resist pointing to Middle Eastern scholar Marc Lynch‘s new article “Blogging in the new Arab public” in Arab Media & Society. I found the link on […]

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blog power


The first piece out of multi-cell survey collaboration looking at how communication professionals use blogs was published this month in the Public Relations Review:  L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, (2007) Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33, […]

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polish blog paper in JCMC


The Polish blog article I wrote with fellow Oxford Internet Institute Summer Doctoral Programme students, Alek Tarkowski and Justyna Hofmokl, and LSU master’s student Amanda Sapp was accepted & just published in the Journal of Computer-mediated Communication. The article is online – so enjoy!

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bring on the blog


My soon-to-be colleague at UGA’s Grady College, Karen Miller-Russell, has been discussing what is missing & how Grady can fill the gap in the curriculum. In today’s post she asks if I’m up to the challenge of a blogging bootcamp. My answer: YES! This is about more than blogs though, […]

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blogger engagement


It is no secret from the words I blog here or the company I keep online that I am a huge supporter of PR practitioners engaging bloggers and even trying to blog themselves. I recently returned from a visit with the US Central Command “bloggers” on the Media Engagement Team […]

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pr blogging


Next week is Blog Week for the Florida Public Relations Association, an organization I have been an active member of since moving to Gainesville in 2001. They have a full slate of posts planned from 10-14 April, ranging from crisis communication and investor relations to the accreditation process. Like many […]

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9% ain’t nothing to me


Alex Halavais has a great post reflecting on the Chicago Tribune’s declaration that “blogging is dead”: … they argue that blogs are only read by 9% of Internet users. Email (87%) and making travel arrangements (52%) far outstrip it. This really mucks up all those predictions that blog-reading would replace […]

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