Category Archives: blogs

student research projects


I tried something new with my PR Research class last semester. In addition to having the students write a press release about their research projects (which I’ve always done), I recorded the audio of their presentations then put that with a group picture up in my Facebook. So now future […]

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target misses again


I love Target. But man oh man, they are making it hard on me. After the big “Target Rounders” scandal which blew up in December, it seems Target doesn’t see the irony in their PR policy like I do. According to this New York Times article from yesterday, Target claims […]

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how journalists & profs use blogs


What a week – another publication hits the streets. This article is a part of the mega-collaboration I did with my wonderful colleagues Lance Porter at LSU, Deborah Kim at University of Kentucky & Eunsoeng Kim at Eastern Illinois University. Lance & I were the PR folks while Deborah & […]

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third-person effect, credibility & blogs


A collaboration of mine with Dr. Stephen Banning at Bradley University was just published: Banning, S., & Sweetser, K.D. (2007). “How much do they think it affects them and whom do they believe?: Comparing third-person effect and credibility of blogs and traditional media.” Communication Quarterly, 55(4), 451-466. Using an experimental […]

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blog measurements


Everyone wants to know who is reading their site. Here are some resources for understanding some of the metrics. In addition the other sites I’ll list, Google has some great videos on YouTube about how to understand & use Google Analytics. Tip: before you start diving into your analytics report,  […]

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journalist blog survey


Atlanta-based Arketi Group released the results of their recent Web watch survey where they looked at how business journalists are using social media tools like blogs. We’re seeing the same trend in their data as we see in similar surveys: blogs make journalists’ jobs easier (25%), get story ideas from […]

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blog bias


Remember when people were still experimenting with how to integrate bloggers into a media relations program (… and still are!)? Well, in the summer of 2004 the 2 major American parties decided to credential bloggers – alongside traditional media – to cover the nominating conventions. For the most part, the […]

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blog scholarship


Who would have thought that this day would come? Not only is there a scholarship for blogging … it is for $10,000! Scholarship Requirements: Your blog must contain unique and interesting information about you and/or things you are passionate about. No spam bloggers please!!! U.S. citizen or permanent resident; Currently […]

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rules for contacting bloggers


As someone who has written and integrated several social media plans for government public affairs, this is a topic near & dear to me. Colin McKay over at So Said the Organization just posted about a blogger outreach code for government. He lists some good rules of the road. I […]

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blogs not regulated by FEC


It seems that since blogs really took off after the 2004 presidential election, political & legal junkies have been talking about whether this form of “free advertising” should be regulated by the Federal Election Commission. See, the issue is that blogs and other social media content like YouTube videos could […]

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