Category Archives: blogs

what is missing in social media research


Now that I am back from my military duty in Afghanistan & just really staring to settle in, I have had a chance to catch up a bit on social media research. As I read articles — both popular press metrics pieces and scholarly theoretical pieces — I’m struck not […]

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will you be at BlogWell ATL?


BlogWell is one of those events that alumni speak so highly of, you can’t help but know that when one comes to your town that you must attend. And now I can. BlogWell, a case-study rich half-day conference sponsored by the Social Media Business Council, is coming to Atlanta on […]

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journalist & PR pros use of blogs


We have more work coming out from the huge multi-cell survey on the professional application of blogs in the journalism & PR fields. This study, just published in JMCQ, looks at the issue of credibility that professional journalists and public relations practitioners put on blogs, and relates it to use. […]

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dialogic features of campaign web sites


I was very pleased to present a paper, “On the Ballot & in the Loop: The Dialogic Capacity of Candidate Blogs in the 2008 Election,” on behalf of my team of co-authors at AEJMC last week in Chicago. The paper stemmed from a project in my undergraduate public relations research […]

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setting sail at 16


Sixteen-year-old Zac Sunderland set sail two weeks ago, by himself, in hopes of becoming the youngest solo circumnavigator around the world. Don’t worry, he’s calling his mom about twice a day so he’s fine even if he is climbing all the way up the mast during crazy swells and letting the […]

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intermedia agenda setting across ads, blogs & news


When I was an assistant professor at LSU, I had the pleasure of working and collaborating with Guy Golan. Guy & I joined our data sets from the 2004 presidential election (mine on blogs, his on tv broadcasts & spots), brought in agenda-setting mastermind Wayne Wanta, and this article was […]

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assignment blogger pitch


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Writing or capstone Campaigns courses. In this assignment, students experiment with engaging bloggers (or […]

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assignment online conversation monitoring


At the Edelman Digital Bootcamp, I presented a number of social media assignments that I have worked into my traditional PR classes. This assignment is one of those assignments. — This assignment is ideal for PR Research, PR Cases Studies, Administration and to use for the research function of capstone […]

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blogger wins investigative journalism award


Here is the question I raise … is it really such a coup when a blogger wins a big investigative journalism award but it turns out he is a very well-known & respected freelance journalist? Not to diminish the work of Talking Points Memo‘s Joshua Micah Marshall or his recent […]

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impact of stealth political messages online


A piece from my disseration (man, was it that long ago?) was just published: Sweetser, K.D., & Kaid, L.L. “Stealth Soapboxes: Political Information Efficacy, Cynicism, and Uses of Celebrity Weblogs Among Readers.” New Media & Society, 10, 67-91. This study tests the effects of personalized and `stealth’ political discourse on […]

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