Author Archives: kaye

About kaye

Kaye D. Sweetser, APR (formerly Trammell) is an assistant professor of public relations at the University of Georgia's Grady College of Journalism & Mass Communication. Kaye received her PhD from the University of Florida in 2004, then worked at Louisiana State University for teaching visual communication for 2 years before moving to UGA. Kaye researches social media & blogs.

viral video best practices


A secondary search engine to Google these days has been noted to be YouTube, the Internet’s most popular video hosting Web site. This speaks not only to the visual nature of the Internet, but the desire to share information across people and the rise of user-generated content. While YouTube remains […]

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twitter best practices


This social network revolves around short messages (140 characters or less) where users often find themselves answering the questions “what are you doing” or “what are you thinking?.” Twitter users tend to be older than Facebook users. Twitter content varies from the cliche posting of what someone had for lunch […]

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social networking best practices


Social networking sites create walled gardens for people and communities to develop and interact. One of the most popular social networking sites in the past 5 years is Facebook, which initially was only available to people with a .edu e-mail address. Facebook has since opened its doors and anyone is […]

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social media in crisis best practices


Given social media’s recent history with breaking news events and providing snippets of information as full news stories develop, social media represents a key opportunity to communicate during crisis events. Heck, many people turn to social media for first-hand experiences of people on the scene. The structure of social media […]

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uga bateman 2010 application


I’m advising Grady’s 2010 PRSSA Bateman Case Study Competition team and looking for 5 great PR students to serve on the UGA team. The client this year is the U.S. Census. Interested students should complete the application (.doc) and return it to Journalism 223-C (my office) no later than 5 […]

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mixing brand & people as social media best practice


One of the most noted aspects of social media is that it highly encourages interaction and two-way communications. For organizations, this can be tricky because while they want to operate according to the community norms, they also want to be personal and add a human voice — and perhaps face […]

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business journalists’ use of social media


There are a lot of great surveys about journalists’ use of specific social media tools, and some of social media overall. To add to the demographic and trend use data out there, here are some recent numbers looking at business journalists’ use of all social media in their reporting collected […]

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viral video PR writing assignment recap


This semester in my PR writing class at the University of Georgia, I tasked my students to create videos which we hope would “go viral.” The purpose of the assignment was put the students’ ability to: identify their audiences determine the correct appeal create a message that would resonate. To […]

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true life: campaigns


I was inspired by an idea from my former student, Lindsey Loughman, who once likened me as her capstone campaigns course instructor to her “PR Made Coach.” She was making reference to that show on MTV where  someone is “made” into something clearly out of her element – like a […]

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teach strategy & research, not shiny objects


Everyone is talking about social media in PR. And not just techies. Even the dinosaurs in VP-level PR jobs know they have to figure it out to stay relevant. Juxtapose this to the next generation of practitioners professors like me have sitting in our classrooms right now. These students know […]

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