I love Target. But man oh man, they are making it hard on me.
After the big “Target Rounders” scandal which blew up in December, it seems Target doesn’t see the irony in their PR policy like I do.
According to this New York Times article from yesterday, Target claims they don’t respond to queries from bloggers because they need to focus their efforts on traditional media that reaches a larger audience. Ha! But they have no qualms about unethical word of mouth marketing practices in social media spaces.
Will poor Target ever get it right?