Edelman is sending down a team of folks from several of their offices. We’ll break students up into team (based on experiences, home institution, etc) then those teams will go through a mock campaign for a client assigned that day. The will research, design, discuss implementation all one-on-one within the small groups then come together at the end to discuss best practices.

Educators will have a chance to observe this & participate in the highlights, but there will be a separate track for educators which focuses on ideas & providing tools for infusing a little social media into the core PR classes we all teach. Educators will go home with a battery of resources, including learning objectives/rubrics/assignment handouts/lesson plans (whatever you want to call it - it will be plug & play).

I know the educator’s fee will be more than the students pay because the educators are going to get more materials (like learning objectives etc for creating SM assignments in a traditional class).

I hope you come to the bootcamp! It’s as UN-conference as you can get! And bring lots of students!

What do you have planned (and what’s the fee)for educators?