how journalists & profs use blogs
What a week – another publication hits the streets.
This article is a part of the mega-collaboration I did with my wonderful colleagues Lance Porter at LSU, Deborah Kim at University of Kentucky & Eunsoeng Kim at Eastern Illinois University. Lance & I were the PR folks while Deborah & Eunseong are on the journalism side of the house.
Chung, D., Kim, E., Trammell, K.D., & Porter, L.V. (2007). Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators. Journalism & Mass Communication Educator, 62(3), 305-22.
Abstract: As journalism educators prepare their students to succeed professionally, whether professional journalists and educators see eye-to-eye on emerging trends that influence current journalism practice is worth examining. A national online survey of journalism professionals and educators found that professionals use blogs significantly more than educators. Educators had similar views of blogs, but professional journalists’ uses and perceptions of blogs varied depending on type of organization they worked for and occupational position in their news organizations. Educators are quick to catch on to national trends in journalism even though they do not routinely use blogs, as they are trained to assess the impact of critical trends in the discipline.
Another piece from this mega-survey was on blog power & published earlier this year in Public Relations Review.
Kaye – Congratulations on part two being published. This study should prove helpful in making sure more students are ready to join the fray upon graduation.
Thanks Kevin! These academic pubs take soooo long to print – this comm tech is almost outdated by the time it hits the streets!
Hi Kaye – I found your site through an e-mail from Tom Kelleher. I currently have a study in the pipe looking at Web 2.0 acceptance and use among PR professionals – and would love to get your thoughts. If you’re interested send me an e-mail and I’ll get you a copy of the research proposal.
Congratulation on your publication!