third-person effect, credibility & blogs
A collaboration of mine with Dr. Stephen Banning at Bradley University was just published:
Banning, S., & Sweetser, K.D. (2007). “How much do they think it affects them and whom do they believe?: Comparing third-person effect and credibility of blogs and traditional media.” Communication Quarterly, 55(4), 451-466.
Using an experimental design, this study investigated third-person effect and media credibility as a result of media attribution. Specifically, we compared third-person effect across four media sources: personal blogs, media blogs, online news, and print newspaper. Overall, participants exhibited third-person effects equally across the media. Third- person effect regressed with credibility.
Keywords: Attribution Theory; Blogs; Credibility; Internet; New Media; Third-Person Effect
Enjoy!