Atlanta-based Arketi Group released the results of their recent Web watch survey where they looked at how business journalists are using social media tools like blogs.
We’re seeing the same trend in their data as we see in similar surveys:
- blogs make journalists’ jobs easier (25%), get story ideas from blogs (54%) & believe blogs are equally credible to activist sites (41%)
- if an org is in crisis & the journalist can’t reach you, he’s likely to turn to industry blogs as a secondary source
- only 2% said they would never report on stories starting from a blog but the rest either were using them with varying attributions (72%) or open to it in the future (21%)
An interesting finding is the use of instant messenger: 18% say it makes their job easier & 25% prefer it when working with known sources.
Request the full report of the national survey here.