I’m thrilled beyond words that a grant proposal I submitted with Dr. Ruthann Weaver Lariscy (UGA), Dr. Elizabeth Johnson Avery (Tennessee) and doctoral student Polly Howes (UGA) was approved!
The PRSA Foundation approved our grant, titled “Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge.”
Now that we have the funding, we’re going to move forward to examine:
- what/how Fortune 500 companies use social media tools
- what/how corporate reporters use social media tools
- make theoretical contributions to agenda-setting, diffusion of innovations & create a co-orientation model of social media use
- make practical contributions in PR by providing best practices for how major companies are using these tools & what smaller companies/non-profits can learn from them
In addition to this PRSA grant, which will provide the majority of funding for this project, I was also awarded a Faculty Support Grant from Grady College at UGA to assist in funding.
The work will begin immidiately & the final report will be complete in Sept. 2008.
Dr. Sweetser!! This is way cool! Congrats!! Please let me know if there’s any way I can be involved in this work– If you ever need any extra help, even if it doesn’t seem that important, I would love to learn/see how you do this.
Rosie