social media20 Oct 2007 09:07 am
connect advice from pro session
Don’t look for me to live blog (go here for that!). I’d rather sit back & enjoy this conversation.
But I did make a few notes …. so why not share?
The first session at UGA Connect social media conference has all the social media PR rock stars. Who am I kidding? This whole conference is full of rock stars. I have Kevin Dugan sitting in front of me & Paull Young next to me.
Like I said, I don’t live blog – too complicated – but here are some points from the session that stuck out for me:
- Katie Paine says in measurement we need to move beyond counting eye balls. Her point is that we need to measure the impact on our publics & customers. What are people doing with the information?
- Josh Hallett says it is egotistical for organizations to say “if we post it on our site, people will come to it.” This isn’t field of dreams! Be aware of the entire picture of content – YouTube, blogs, everything that comes up with your company on the first few items in a google search.
- Josh’s advice to college students — don’t rely on your institution to get you up to speed. And people don’t look so much at your university credentials – they look at your online resume. How are you using blogs? How are you using FaceBook to promote campus events for your extracurricular groups?