so this is mass communication?

I was able to play groupie for 2 days for an amazing band called Aberdeen City from Boston when they came to Gainesville then I went on to Atlanta to hear them again the next night.

After the Atlanta show, I was talking with guitarist Ryan Heller a little about my dissertation on celebrity blogs. During the Gainesville show, lead singer Brad Parker had mentioned the band had a MySpace page & they spent all day in the van chatting & updating the page while driving from show to show. He encouraged the audience to check it out - & all the college students started hollaring - obviously jazzed by the fact the band was on MySpace.

Ryan, who majored in sociology at Boston College, clearly saw the need for MySpace & blogging as a necessary tool for bands. Quite simply, he said that a band had to have a MySpace page - more so than a traditional Web page - because that is where all of the interaction with fans occurs. An integral part of that, he said, was blogging. I checked out the band’s page & see they have been doing video diaries, text and photo posts as they make their way through their summer tour. And, of course, the MySpace link under the navigation.

We talked some more about that parasocial relationship the fan can build with the band through the blog before we started chatting about something else. This connection with the fan is critical to them.

So check out AC’s MySpace, listen to some of their amazing music, go to one (or more) of their shows, & tell them Kaye the Groupie sent you.

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