Comments on: off target

By: so this is mass communication? » we need a vaccine for viral marketing

so this is mass communication? » we need a vaccine for viral marketing — Thu, 26 Jun 2008 00:45:47 +0000

[...] more questionable social media campaigns then ever before. Like the big Target Rounders scandal my former student Rosie Siman broke last year and this ‘BMW launch across the Atlantic‘ [...]

By: me

me — Wed, 25 Jun 2008 04:24:43 +0000

Where do i sign up for Target Rounders?

By: SXSW Notes - The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007

SXSW Notes - The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007 — Sat, 08 Mar 2008 18:20:53 +0000

[...] have college kids talk about target on facebook and fake buzz marketing to get discounts etc. http://www.kayesweetser.com/archives/58 Bloggers found out and ran them into the ground because it wasn’t [...]

By: IanSchafer.com » Blog Archive » From SXSW: The Suxorz: The Worst of the Worst Social Marketing

Sat, 08 Mar 2008 18:18:52 +0000

[...] Target Rounders. The campaign to create secret, clandestine Target agents of buzz on [...]

By: so this is mass communication? » target misses again

so this is mass communication? » target misses again — Wed, 30 Jan 2008 02:31:24 +0000

[...] the big “Target Rounders” scandal which blew up in December, it seems Target doesn’t see the irony in their PR policy like I [...]

By: Second (and Third) Chances for Social Media and Corporations to Change » The Buzz Bin

Wed, 12 Dec 2007 14:28:47 +0000

[...] Will the competition between Target and Wal-Mart come to a head over social media? Last year, we saw the result of Wal-Mart’s astroturfing incident with their blog and Edelman’s not so transparent assistance. More recently, Target Rounders has come out, and once again the public (bloggers and consumers alike) is left with a sour taste in their mouths from the corporate giant’s attempt at manipulating the message. [...]

By: Convergence » The Buzz Bin

Convergence » The Buzz Bin — Mon, 10 Dec 2007 12:06:56 +0000

[...] seen numerous examples over the past few weeks (most notably Facebook’s Beacon) where placing transactions before goodwill has resulted in [...]

By: Weekly Digest of the Social Networking Space: Dec 5, 2007

Weekly Digest of the Social Networking Space: Dec 5, 2007 — Wed, 05 Dec 2007 10:25:23 +0000

[...] Apparently, Target encouraged brand fans to ’secretly’ promote their brand to others. When one student called out Target as being unethical, the response was quickly withdrawn, and then deleted from the Facebook [...]

By: rosie siman

rosie siman — Sat, 01 Dec 2007 19:14:31 +0000

Thanks to everyone who has taken such an interest in this story! I’ll be updating my blog with links to other people who are covering it, so if you mention it in your blog or on your website, I would love to know.

rosiesiman.blogspot.com
rosiesiman[at]gmail.com

By: kaye

kaye — Fri, 30 Nov 2007 23:08:32 +0000

Thanks again to the rest of you reading & taking interest in this story. It continues to surprise me that something we were all taught & really understood by age 4 (do not lie) seems to go out the window professionally.

Omar really gets to the point of this though - this is not just showing the worst of our practice (for both PR & marketing) but it is just bag professional behavior all around.