agenda setting & blogs – AEJMC 2005 presentations
Later this week I’m heading to the annual AEJMC conference in San Antonio. It will be all work & no play for me while I’m there, but if you’re reading this & the conference please come to one of my panels to (re)introduce yourself.
I’m presenting two papers – both collaborative ventures I’m very proud to have contributed to.
Agenda-setting and Blogs: Issue and Attribute Salience Influence on Celebrity Web Sites
by Kaye D. Trammell & Spiro Kiousis
Presentation: Wednesday, August 10 from 1:30 – 3 p.m.
This study investigated first- and second-level agenda-setting on blogs through a content analysis of posts (n = 88) and reader feedback in comments (n = 535) and trackbacks (n = 47). The findings offered some support for both levels of agenda-setting influence. Differences based on interactivity level were also investigated. The data revealed that agenda-setting influence was strongest in high interactivity situations. In particular, delayed response times weakened agenda-setting effects. Finally, the implications of the results are discussed.
Intermedia Agenda Setting in the 2004 Presidential Elections: Issue Saliency in Television News, Political Advertising, and Blogs
by Kaye D. Trammell, Guy Golan, & Wayne WantaPresentation: Friday, August 12 from 8:15 – 9:45 a.m.
This study examined whether political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates’ agenda. The authors suggest intermedia agenda setting occurred as the media transferred their agenda to campaign blogs.