Ahhh. There’s nothing better than something provocative with a bit of profanity splashed in, wouldn’t you say? It’s not often that I find a powerpoint that I understand well without the benefit of hearing it presented or find good enough to share with others. Then Todd Defren linked to this one!
I love the simplicity here juxtaposing social media adoption numbers with the usefulness & impact of traditional adverstising.
Even so, I think it is a bit of cyber hyperbole to say that social media is more important than advertising. Or that if you’re not on social media then you are not on the Internet. And, to be fair, sometimes the numbers are actually comparing apples & oranges.
But I get it.
You need to make these big statements to get attention.
But there is a catch. The people who believe these big statements about the dominance of social media are likely already immersed in the technology. Those to whom these broad statements are aimed are likely to discount such grandiose statements.
In the end, though, I’m a sucker for the numbers & it is so simple that it can’t help but be provocative.
If you haven’t, take a spin through the presentation. It’s worth the time.
A sense of humor–is that legal around here? Thanks for posting!