Comments on: we need a vaccine for viral marketing http://www.kayesweetser.com/archives/103 This used to be a metablog, a blog about blogs. Now it is just a blog by me: Kaye D. Sweetser, Ph.D., APR. It's a blog on social media, research, teaching, Navy, life. It's all fair game for mass communicating. Fri, 21 Nov 2008 16:53:02 +0000 http://wordpress.org/?v=2.6.3 By: ez http://www.kayesweetser.com/archives/103#comment-32075 ez Tue, 01 Jul 2008 21:35:37 +0000 http://www.kayesweetser.com/?p=103#comment-32075 Part of the metaphor might include that viruses mutate to defeat whatever mechanisms are built to defeat them. Their advantage is tenacity of attack and relying on complacency of the target. I've come to accept there are people out there who will use the system for bad. Just remember there is a whole lot of good out there as well. Optimism is more about where we focus our attention. Part of the metaphor might include that viruses mutate to defeat whatever mechanisms are built to defeat them. Their advantage is tenacity of attack and relying on complacency of the target.

I’ve come to accept there are people out there who will use the system for bad. Just remember there is a whole lot of good out there as well. Optimism is more about where we focus our attention.

]]> By: Chris Paine http://www.kayesweetser.com/archives/103#comment-30993 Chris Paine Fri, 27 Jun 2008 22:48:50 +0000 http://www.kayesweetser.com/?p=103#comment-30993 Actually, what would be really useful would be the making of viral commercials that actively implement innoculation theory. Actually, what would be really useful would be the making of viral commercials that actively implement innoculation theory.

]]> By: Bobby http://www.kayesweetser.com/archives/103#comment-30419 Bobby Thu, 26 Jun 2008 03:40:03 +0000 http://www.kayesweetser.com/?p=103#comment-30419 Today I saw a video I had not seen before, which was passed around on Twitter: http://www.marklivesinikea.com/. A comedian lives in an Ikea for a week and hilarity (read:sales) ensue. Even I, who consider myself media savvy, was lost in the series of Youtube provided videos about Mark and his Ikea journey. Here I was watching a series of Ikea advertisements and not thinking twice about it. As someone who has been in Ikeas in Virginia, Maryland, and Georgia, I recognized the allure of living in one of these micro-worlds. I can't tell if that it's so obvious or so well disguised that makes us ignore its role as an advertisement. Or perhaps we forgive it because it's Ikea and its okay for certain companies to go viral because we like them. No matter what, when we pass around these videos to our friends we should be on our guard that we're a part of the viral marketing machine. Today I saw a video I had not seen before, which was passed around on Twitter: http://www.marklivesinikea.com/. A comedian lives in an Ikea for a week and hilarity (read:sales) ensue. Even I, who consider myself media savvy, was lost in the series of Youtube provided videos about Mark and his Ikea journey. Here I was watching a series of Ikea advertisements and not thinking twice about it. As someone who has been in Ikeas in Virginia, Maryland, and Georgia, I recognized the allure of living in one of these micro-worlds. I can’t tell if that it’s so obvious or so well disguised that makes us ignore its role as an advertisement. Or perhaps we forgive it because it’s Ikea and its okay for certain companies to go viral because we like them. No matter what, when we pass around these videos to our friends we should be on our guard that we’re a part of the viral marketing machine.

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