true life: campaigns
I was inspired by an idea from my former student, Lindsey Loughman, who once likened me as her capstone campaigns course instructor to her “PR Made Coach.” She was making reference to that show on MTV where someone is “made” into something clearly out of her element – like a hiphop dancer, boxer or extreme skater girl.
And so I created a little video in the style of MTV’s “True Life” series.
This video interviews 5 Grady graduates a year after graduation. They talk about what they liked most about campaigns, least and how it was working with other people. They also take a look back at the class campaigns process from their current perspectives.
Even though students hate campaigns in the middle (& some still at the end), I could fill up my UGA inbox limit with the e-mail I’ve received from graduates saying that now that they are in the real world they totally “get” campaigns. And all the bull that went along with it.