don’t make it viral, make it good
You probably know all about the assignment I gave my PR writing students where I asked them to make a video that has the potential to go viral. Cool assignment. They are knee deep in shooting & production now. Soon YouTube will be full of student-produced videos all about how great UGA is (Admissions is our client).
This is probably the first assignment in the history of teaching that I can’t wait to grade.
But before you go thinking I sent these digital natives off into the wild world of YouTube uninformed, I want you to know we stole about 15 minutes of time from Converseon‘s Paull Young recently as he Skype’d into my class as a guest lecturer to talk about viral video.
First thing out of his mouth is that “viral makes my skin crawl!” Then he told us you shouldn’t set out to make a viral video; just set out to make a good video. He walked us through considerations and best practices. I’d call this “Viral 101” if I had written it on the syllabus. Very informative, even for the people who think they know it all about consumer-produced media.
My students were so impressed with Paull (though it could have just been his accent) & I know I certainly appreciated him taking the time to talk us at University of Georgia.
And just checking here … anyone else amused that I turned his lecture – delivered via Web video from his NYC office to my UGA classroom – about viral video into a video that has the potential to go viral? Oh. Just me? Okay, then. Whatever.