journalist & PR pros use of blogs

We have more work coming out from the huge multi-cell survey on the professional application of blogs in the journalism & PR fields. This study, just published in JMCQ, looks at the issue of credibility that professional journalists and public relations practitioners put on blogs, and relates it to use.

Kaye D. Sweetser, Lance V. Porter, Deborah Soun Chung, & Eunseong Kim (2008). Credibility and the use of blogs among professionals in the communication industry. Journalism & Mass Communication Quarterly, 85(1), 169-185.

This study examines use, credibility, and impact on the communication industry of blogs as seen by professional journalists and public relations practitioners. Informed by the uses and gratifications perspective and using an online survey, the study used factor analysis to reveal simplistic blog use categorizations as being either interactive or noninteractive. Results also indicate that those who are labeled “high users” in both factors assign more credibility to the medium. Differences between journalism and public relations professionals were examined.

Other studies from this line of research include:

One Response so far.

  1. Bethe says:

    Woo hoo! These articles are exactly what I needed for a paper on blogging and ethics for one of my graduate courses. Thank you!

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