rules for contacting bloggers
As someone who has written and integrated several social media plans for government public affairs, this is a topic near & dear to me. Colin McKay over at So Said the Organization just posted about a blogger outreach code for government.
He lists some good rules of the road.
I don’t, however, think government public affairs needs a different code of conduct than civilian public relations. I think the WOMMA code is just about as good as it gets — the problem here is getting people to operate within these guidelines.
So why don’t practitioners follow the rules?
I think part of it is just not realizing that there ARE rules of the road. I think some organizations are so lost when it comes to social media, that they think they can just pop right in without really taking the time to understand the community.
Is it their fault for not taking the time to do their homework before jumping in or is it OUR fault as practitioners immersed & well-versed in social media for not educating the industry?
You tell me.
PS – Kevin at Bad Pitch Blog has a great “quiz” to take for practitioners to determine if you’re ready to start engaging bloggers.