social media class blog

My Social Media class at the University of Georgia has been underway for a week now & we are really starting to have a good time. If you are interested in following the class, read the class blog at  The students and I will all blog throughout the semester and hope to start up some interesting conversations as we survey the ever-changing world of social media.

6 Responses so far.

  1. I would like to offer my congratulations to UGA for offering this course that will afford students the opportunity to study a singular key to the future of marketing, communications, journalism, and more.

    (My congratulations also to those students savvy enough to be among the first to sign-up).

    On a personal level, I am delighted to see the course as I have a nephew in high school in the Atlanta area who is considering applying to UGA.


    Peter C. Waldheim
    Senior Strategist and interim CEO
    Word of Mouth Marketing Association

  2. I just heard about this blog and your UGA social media course blog from Nichole Woodcock, and I’m so happy to see new media being taught and used in the classroom. I am a senior Online Journalism major at Ohio University and I’ve started my own blog about how universities can utilize new media or the digital space to enhance the classroom experience; therefore attracting new students and increasing morale. I think what you are doing is great, and I will be keeping up with what you and your class is saying. I hope this technique catches on across the country, in my opinion it is so important!

  3. kaye says:

    Mike: A student of mine did a thesis on university use of blogs to recruit incoming students. I was surprised at how many of them used them & the content was along the lines of what you talk about — some about homework, some lifestyle, etc. Thanks for reading & please interact on the class blog over at

  4. kaye says:

    Peter: Send your nephew to us at UGA! On another note, we talk a lot about WOMMA (esp. regarding your ethics codes) so I am happy to see you’re reading out there.

  5. If he can get out of school for a day when your class is meeting, perhaps I could bring him up to visit the class.

    As to using blogs to help colleges with admissions, I did a speech in the spring / summer (they all run together) to a conference of administrators primarily from US schools (although some came from places as far away as Australia).

    Using social media to connect with prospective students and their influentials (i.e., high school guidance counselors, teachers, coaches, etc.); as well as enrolled students and their families, was a central thesis of the presentation.

    I am delighted to see attention being paid to this by th student who wrote to you from Ohio, among others. (Hint! Hint! As I recall, there are something like 3,000+ colleges and universities in the country. Based on the conference I attended, and the anecdotes of the roughly 150+ universities represented, almost no one is using these techniques. All of this means that students who develop insights into this could carve out successful careers in the field before they even graduate).

    I trust that your students will recognize the extraordinary opportunities being presented to them by study in this nascent field.

    Peter Waldheim

  6. kaye says:

    Peter: Open invite to you & anyone else on the Web. Stop by the class anytime. We meet in 309 Moore Hall (that is the honors college building) Tuesdays & Thursdays from 2-3:15 pm.

Leave a Reply

Your email address will not be published. Required fields are marked *