social media class
I’m teaching a class on social media in the fall at UGA in Grady:
Social Media and Communication Networks (ADPR 5990)
Social media, described as the online tools used for connecting people to share opinions or information, is becoming a more important communication platform for people and organizations. This course will examine the historical context and impact social media and communication networks has on society and the communication industry by exploring theory and case studies relating to blogs, podcasts, wikis, social bookmarking, viral video, social network tools (FaceBook, MySpace) and social media press release among other social media. With an emphasis on the building relationships with publics, this class will discuss industry trends and how to integrate such tools into organizational communication. As a part of this class, students will write a comprehensive proposal for integrating a social media tool into an organization’s overall communication strategy and detailed plan for measuring the effect (metrics) of the proposed tool.
I plan to do lots of class discussion. Lots of skype’ing in experts for guest lectures. And lots of learning about social media myself … looking at it all from my students’ perspective.