The first piece out of multi-cell survey collaboration looking at how communication professionals use blogs was published this month in the Public Relations Review:
L.V. Porter, K.D. Sweetser Trammell, D. Chung and E. Kim, (2007) Blog power: Examining the effects of practitioner blog use on power in public relations, Public Relations Review 33, pp. 92-95.
While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
Keywords: Power; Blogs; Weblogs; Public relations practitioners; Web; Internet
Thanks to Constantin for pointing out that the article finally hit the presses!